Hey guys, so it was funny seeing a commercial for this organization NOMORE.org after our class last night, because it is so very similar to the itsonus.org video/website that we spent nearly the entire 3 hours discussing. The commercial was essentially the same, although it seemed slightly more laid back (frames not as close to the actor's face, music not as depressing) but it used the same technique: the affinity ploy. I took a quick tour of the website and it looks like the founders are mostly organizations founded to stop sexual harassment and domestic abuse, as well as women's and minority rights, in comparison to the itsonus.org page, which lists notable "#partners", such as sports conferences and TV channels. I'm not sure that we need to fit this into further discussions but I thought it was interesting to compare the two, and it raises a few questions: How are these two related? Is it coincidental that they are two different organizations that have remarkably similar objectives and they use the exact same strategies? If it is not coincidental, then how is this a reflection of American culture?
It is also notable to add that the NOMORE.org began its development in 2009.
Here is a link to the commercial:
ReplyDeletehttp://nomore.org/psas/